With the synchronization options it is possible to keep the contacts in CRM in Cloud always up-to-date.
Any modification made in WordPress to an existing user will update the related contact in the CRM in real time.
Even the creation and deletion of WordPress users will have immediate effect in CRM in the Cloud, in order to have content that is always consistent in the two platforms.
With the dedicated option shown in the image, it is also possible to keep the data of the company linked to the contact updated.