By activating this feature, all orders received on your WordPress / WooCommerce site will be immediately transferred to CRM in the Cloud as an opportunity.
Not only that, every update to the order in WooCommerce will be synchronized in real time in the CMS.
An example is the completion of a purchase made by bank transfer which, in CRM in Cloud, will change the relative opportunity from Pending payment (80%) to Closed (100%).
Exporting customer data will lead to the creation of a new contact or, if necessary, the update of the existing one, contact to which the opportunity will be assigned.
Same thing for the company if the option shown in the image above has been activated.
It is also possible to decide whether to create an opportunity for each product in the order, simply by activating the Split opportunity option.